How to Properly Select the Right Scent for Your New Product | Choicy Beauty- a beauty training academic

Selecting Your Product`s Scent
But what criteria should you use to select your new product`s scent? That will be determined by the following questions:

1. What is the product used for?

There`s a world of difference in a scent we would develop for a household cleaner vs a shampoo. Both products are used to [clean", but the difference in surfaces demand a very different approach to their respective scents. For a hard surface cleaner, you`ll want a scent that connotes sparkling (clean) freshness and airiness with notes that also communicate disinfection to support the product`s functionality. That is why pine, lemon and aromatic notes have been traditionally popular in household cleaning products. In contrast, in a shampoo you`ll also want fragrance notes that communicate [clean", but in a more caring way that will not hint at any [stripping" qualities that could be perceived as damaging the hair. That`s why fresh, fruity, fruity-floral, creamy, and woody notes are often employed in hair care to convey the soothing, nourishing and hydrating properties associated with the product category.

2. Who will be using it?

Just as we are told to [read the room" to assess the appropriate thing to say or do, when it comes to selecting the appropriate fragrance, you need to [know your consumer". Age cohort, gender identity, cultural background, motivation for purchase; in essence, what resonates with them? These will all be valuable cues in determining the [perfect" scent for your product.

3. What does your brand stand for?

Does your brand espouse sustainable, eco-friendly values? If so, scent –and the ingredients used therein– will be important communicators of your values and should align with them. Is your brand Minority-owned with BIPOC consumers its primary target? Then, your fragrance story should speak to the wealth and breadth of notes and cosmetic ingredients associated with A-Beauty or Latinx culture. Is your brand unisex? Then gender-neutral scents should be part of your product portfolio. The list goes on

What is your product`s price point? Is it seasonal? There are so many other considerations when it comes to how to properly select a scent for your new product. That is why OnScent has a team of experts who can help you navigate the complex landscape of fragrance development. But it`s a worthwhile effort, because in the end, a consumer beloved and memorable scent will not only help grow your brand and business but will also contribute to life`s little pleasures!