Which aesthetic body treatments are right for my salon? | Choicy Beauty- a beauty training academic

Aesthetic body treatments are having a real moment right now, with more industry professionals wanting a slice of the lucrative pie than ever before – and in turn, more clients are booking in for aesthetic procedures on their body.

1. Check clinical research
[It`s important to make sure any device you`re investing in has the necessary clinical and scientific research to back up what it says it does," cautions Brown. [There are far too many devices on the market that simply do not work or are not FDA cleared, but people buy into their marketing." Hill agrees, adding: [Anyone offering aesthetic body procedures should conduct research to ensure they`re offering a safe treatment with significant likelihood of results."

2. Talk to industry colleagues
Check what your fellow beauty pros offer in their salons and what their clients book in for, as well as which treatments they say deliver the most impressive results. Someone who works in the industry is often a more reliable source than the sales person marketing devices to you.

3. Check there's client demand
No matter the device you purchase, make sure there`s demand for it among your clients, advises Brown. [Conduct a client survey to find out what clients think is missing from your offering and consider training in this."

Ask your clients if there are treatments they book in for elsewhere that you could offer in your salon, or check gaps in the market in your local area. If no local salons are offering a specific treatment, it could be a window of opportunity for you – or it could be because there`s not a demand. Do your research before investing.

4. Consider what you're qualified to offer
Remember there`s a disparity between the procedures that beauty therapists can conduct and the treatments that medical professionals can offer. [Beauty therapists are limited in the treatments they can provide because it is impossible for legislation to say whether their services and environments are safe compared to medical clinics," advises Attewell.

With this in mind, automated machines can be a great option for beauty therapists looking to make their first move into the world of aesthetic devices, so...

5. Consider automated machines
Anything that is automated can be easily performed by most beauty therapists," says Brown [However, anything that requires additional skill such as Radiofrequency Skin Tightening procedures should be performed by a therapist who has a Level 4 qualification.

[This is due to potential harm you could cause a client if you`re not careful. Any injectables such as fat dissolving should be left to medical professionals," Brown adds.

6. Look for multifunctional devices
Attewell recommends looking out for multipurpose devices when you`re shopping around for a machine to suit your salon. [A multifunctional device allows you to perform several treatments without having to purchase several devices," she adds. It can also be a great way to test the water with a range of technologies before specialising.